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Live From New York: HBA Addresses Industry Trends

By: Nancy Jeffries
Posted: May 1, 2008, from the May 2008 issue of GCI Magazine.

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The annual beauty event welcomes beauty experts to test, sample and ultimately vote for the best new beauty products of the year. At stake is the industry’s highest honor, the title of “Insider’s Choice,” and the annual list of winners is highly regarded, as the products represent breakthrough innovation in the industry.

Carlotta Jacobson, CEW president, said, “Consumers are ultimately looking for the quick-fix when it comes to beauty products. They don’t have the time to sample everything on the market—that’s our job. CEW members know the best in beauty and are willing to share their expertise.” This year’s race for outstanding products features revised categories and stricter entry requirements created in partnership with The NPD Group, a consumer and retail information provider. “The NPD Group has helped align our categories with what’s happening in the marketplace,” said Jacobson, and “more than ever before, the Beauty Awards will determine the best products in the hottest segments.”

The CEW 2008 Beauty Awards are sponsored by Allure, Givaudan, CVS Pharmacy, Crest Whitestrips Daily Whitening + Tartar Protection, Acuvue Brand Contact Lenses, WWD Beauty Biz, The Royal Promotion Group, Restylane, KraftWorks, Arcade Marketing, MaCher, HBA Global Expo, Beilis Development, VEET, Vidicom, NeoStrata, Rpr Marketing Communications, Suite K and Digital Plus.

The CEW Beauty Awards Luncheon will be held on Friday, May 2, 2008, at the Waldorf-Astoria, where celebrity and TV personalities will announce the winning products.

Sephora’s Summer Launch
Sephora is ready for summer ’08 with a new range of cosmetic offerings and coordinating accessories. At its Feb. 21, 2008, launch event in New York City, Sephora showcased a line of products that captured the essence of the season. First, Kat Von D, star of television’s L.A. Ink, and owner of High Voltage Tattoo, introduced her one-of-a-kind collection exclusively for Sephora. The limited edition line, packaged in black and highlighted by a floral tattoo-inspired design by Kat herself, conveys both Hollywood glamour and rocker appeal. Kat Von D for Sephora, including eyeshadow palettes, eyeliners, and eye brush set and lipsticks in such shades as Misfit (raisin), Lolita (rose), and Hellbent (burgundy), will be available at Sephora in June 2008.