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Live From New York: HBA Addresses Industry Trends

By: Nancy Jeffries
Posted: May 1, 2008, from the May 2008 issue of GCI Magazine.

page 5 of 5

Sephora, which recently collaborated with Marc Jacobs to create a complete Daisy by Marc Jacobs’ line, brings flower child spirit to six new products, including the Charming Candle Collection, Soap Trio Delight, Luxe Vanity Case, Treasure Beauty Case, Cushy Brush Set and Pretty Pouch Trio. Marc Jacobs is part of the Coty Prestige brand portfolio, and all the coordinating products in the line bear its distinctive flower petal gold imprint, while soaps and candles are scented with the essence of Daisy Marc Jacobs.

In addition, to celebrate its 10-year anniversary, Sephora launched the Sephora Book, by Melissa Schweiger, who was on hand to discuss her research for the book, saying, “Over the past 10 years, Sephora has revolutionized the beauty industry so who better to create the ultimate beauty book makeup obsessed gals will go gaga for.” The book is filled with tips and anecdotes from such beauty authorities as Carol Shaw, Laura Mercier, Jean and Jane Ford and Oscar Blandi. It is available at www.sephora.com, www.amazon.com, and at bookstores and Sephora stores.

Sephora’s own new beauty collection includes a makeup and skin care lineup featuring Summer Safari Bronzers, Summer Safari Eyeshadow Palettes, Summer Safari Balm Bons (the lip balm in a ball), the Summer Bronzed Blockbuster, with 24 eyeshadows, 12 lip glosses, two blushes and mini brushes, plus Beach Glow Shimmer Oil Spray, Summer Glow Melted Body Butter and Atomic Volume Mascara. An assortment of Safari printed train and travel cases, totes and organizer bags, in prints of giraffe or zebra, complement the line.