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New in Marketers (page 144 of 184)

Oct 14, 2009 | 09:36 AM CDT

P&G CEO Outlines Key Long-term Growth Strategies

2009 cited as one of the toughest years P&G has faced in more than 50 years; geographic and portfolio expansion coupled with a focus on simplifying business structure and processes, leveraging scale and enhancing execution part of long-term strategy.

Oct 12, 2009 | 12:03 PM CDT

P&G To Expand Custom-published Magazine to U.S. Market

North American circulation could hit 18 million; impacting print ad spend.

Oct 12, 2009 | 09:22 AM CDT

Unilever Brand Leverages New Video Ad Format

Vaseline employs technology to create active ad viewing experience; goal to allow consumers to connect with brand on their own terms.

Oct 09, 2009 | 09:58 AM CDT

OPI Partners With Dell

In a unique collaboration, Dell will market laptops in 26 exclusive OPI color choices already available in OPI's nail lacquer collection.

Oct 05, 2009 | 02:52 PM CDT

A Celebration and a Lesson

By: Jeff Falk

As L’Oréal marks its centennial, GCI magazine considers the history of one of the industry’s biggest names—both its evolution and its impact on the world of beauty. Various members of L’Oréal USA’s corporate communications department worked to answer GCI magazine’s questions.

Oct 05, 2009 | 12:22 PM CDT

CEW Honors Achievers; Industry Excellence

Awards luncheon recognizes Bracey, Darland, Gabai-Pinsky and Kinnaird.

Sep 29, 2009 | 09:39 AM CDT

Beiersdorf Harmonizes Nivea Logos

Company states successful lines require strong, clear identifiers in order to remain firmly established in consumers’ minds.

Sep 18, 2009 | 12:25 PM CDT

Elizabeth Smith To Leave Avon

President steps down to pursue new opportunities; has no immediate plans to replace Smith. CEO Jung aborbs direction of global business units.

Sep 10, 2009 | 11:29 AM CDT

P&G Updates Fiscal Year 2010 and First Quarter Outlook

Company "acting with urgency to deliver profitable market share growth;" expects return to organic sales growth in second quarter of fiscal 2010.

Aug 31, 2009 | 10:34 AM CDT

L'Oréal Survey Reveals Beauty Habits in the Face of Recession

International survey on spending habit supports "natural" tone makeup trend forecasts; consistent spend.