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Jun 19, 2014 | 09:48 AM CDT

Supermodel Adriana Lima Returns to Rep Maybelline

The Brazilian supermodel, who previously worked with the Maybelline New York beauty brand, is now back representing the color cosmetics in a campaign debuting in summer 2014.

Jun 19, 2014 | 09:42 AM CDT

Hairsylist José Eber Teams with Kathy Ireland Worldwide to Expand

kathy ireland Worldwide (kiWW) announced it is joining forces with hairstylist José Eber to expand his José Eber hair care brand globally.

Jun 18, 2014 | 11:36 AM CDT

L’Oréal’s New Makeup Genius App Brings Hollywood Tech to Consumer Beauty Sampling

The new app from L’Oréal Paris USA allows users to turn their iPhone camera into a virtual mirror that allows people to try on color cosmetic products in real time using facial mapping technology.

Jun 18, 2014 | 11:14 AM CDT

Lush Moving to Replace Cocoa Butter with Fair Trade Alternative

Lush announced it is working toward phasing out the entire conventional cocoa butter supply chain, replacing it with fair trade organic cocoa butter from the Dominican Republic.

Jun 18, 2014 | 11:11 AM CDT

L’Oréal to Purchase NYX Cosmetics

For L’Oréal, this marks the strategic acquisition of one of the beauty industry’s fastest-growing makeup artistry brands in the U.S.

Jun 16, 2014 | 03:25 PM CDT

Facebook Votes Choose Alberto VO5's Latest Fragrance

Pure Sunshine is the latest in the iconic brand’s line of fragrances that work to delight the senses in tandem with the VO5 5 Essential Vitamins for healthy, beautiful hair.

Jun 13, 2014 | 03:25 PM CDT

Independent Beauty Brands Celebrate with CITY Awards

Recognizing innovation and leadership in the independent beauty and cosmetics industry, ICMAD hosted its annual CITY Awards competition in New York .

Jun 13, 2014 | 02:38 PM CDT

Ulta Ups Sales 22.5% to $713.8 Million for Q1 2014

Beauty retailer Ulta shared its first quarter 2014 financial report, with impressive results.

Jun 13, 2014 | 02:34 PM CDT

Lauren Conrad Boosts Blonde with John Frieda

Hair care brand John Frieda welcomed pop culture personality Lauren Conrad for its new “Keep Up with Your Blonde” campaign.

Jun 13, 2014 | 02:31 PM CDT

Avon Looks for Luck with Maria Sharapova

The tennis star has been named the face of Avon’s campaign for its new Luck fragrances.