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Revlon Brings Global Marketing Focus to Corporate Strategy

Posted: September 10, 2010

Revlon, Inc. announced that Julia Goldin will join the company as senior vice president and global chief marketing officer, overseeing all marketing activities for the company's portfolio of brands—which includes Revlon color cosmetics, Almay color cosmetics, Revlon ColorSilk hair color, Revlon beauty tools and Mitchum antiperspirant/deodorants.

"A key element of our business strategy is to drive profitable growth by building our strong brands," said Alan T. Ennis, president and CEO, Revlon. "We see tremendous opportunity to build our brands with world-class marketing, which requires a talented senior executive leader to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands. Julia is a marketing visionary with global experience who will bring new thinking to our global portfolio of iconic brands."

Goldin brings more than 20 years of experience within the consumer packaged goods business, beginning her marketing career at Quaker Oats in Chicago. Goldin then spent 13 years with the Coca-Cola Company where she held senior executive marketing positions in the U.S., Europe and Asia, most recently as senior vice president and deputy chief marketing officer of Coca-Cola Japan, where she oversaw the company's multi-billion dollar coffee business. Prior to that, Goldin led Coca-Cola's marketing in the U.K. and later in northwest Europe.

"I am thrilled to be joining a company that has such a strong brand heritage and is poised for growth," said Goldin. "Revlon is one of the world's truly iconic brands, and, importantly, it is a brand which is modern and relevant to consumers of all ages. I am looking forward to working with a great team of people to expand our global leadership and drive exciting innovation and interactive brand experiences across our whole portfolio in key markets around the world."

"Julia has a real understanding of the consumer experience globally," said Ronald Perelman, chairman, Revlon. "Revlon is one of the strongest consumer brand franchises in the world and the opportunity to expand in markets that are now emerging as the next big growth area is enormous."