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Bulgari Family Invests in LVMH

Posted: March 7, 2011

The Bulgari family has joined forces with the LVMH Group in order to reinforce, in accordance with its history, values, craftsmanship and identity, the long-term development of the Bulgari Group. Bulgari is renowned as one of the major players in its sector and occupies a strong leadership position in the jewelry and watch segment, while playing an important role in the fragrance, cosmetic and accessories segments as well.

The agreement was concluded this weekend and was approved unanimously by the LVMH board of directors Sunday evening. The board of directors of Bulgari S.p.A. has also unanimously approved the project of contributing to LVMH the family’s majority shareholding in Bulgari S.p.A. Upon completion of the share transfer process, LVMH will issue 16.5 million shares in exchange for the 152.5 million Bulgari shares currently held by the Bulgari family, who will thus become the second largest family shareholder of the LVMH Group. In compliance with the Italian stock exchange regulations, LVMH will submit a public purchase offer at the price of €12.25 per share on the shares held by minority stockholders.

Paolo and Nicola Bulgari will remain chairman and vice chairman of the Bulgari S.p.A. board of directors, respectively. The Bulgari family will furthermore be entitled to appoint two representatives to the LVMH board and Francesco Trapani, CEO of Bulgari S.p.A., will join the executive committee of LVMH.

Paolo Bulgari, chairman of Bulgari S.p.A., and Nicola Bulgari, vice chairman of Bulgari S.p.A., declared, “We found in Bernard Arnault and the group he has built all the elements that are required to guarantee the long term future of Bulgari: the ability to gather into one powerful organization different brands that can grow and develop while preserving both their identity and originality; a culture completely identical to ours, which is characterized by an unceasing quest for quality and excellence; a perfect harmony between family control of the capital, thereby ensuring a long-term strategic vision, and an opening toward the stock market which is a stimulus for management while at the same time providing liquidity for the family shareholders."

Francesco Trapani, CEO of Bulgari S.p.A., said, “This is a significant step for our family as well as for Bulgari, occurring at a time of strong revenue growth. Our entrance into LVMH will allow Bulgari to reinforce its worldwide growth and to realize noteworthy synergies, in particular in the areas of purchasing and distribution.”