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Inter Parfums to Develop Line for Lane Bryant
Posted: March 29, 2011
Inter Parfums, Inc. entered into an exclusive agreement with a unit of Charming Shoppes, Inc. for its flagship brand, Lane Bryant. Under the agreement, Inter Parfums will design and manufacture beauty products for the Lane Bryant brand, while Lane Bryant is responsible for marketing, promoting and selling these products. The initial term of the contract, which may be extended by mutual consent, runs through Dec. 31, 2015.
Inter Parfums and Lane Bryant worked together to develop a line of performance-based bath, body and specialty products, which will be sold under Lane Bryant’s Cacique brand. The initial line of products will include a lip gloss collection, and will be launched at 150 Lane Bryant stores and at www.lanebryant.com in late spring, with a chain-wide rollout anticipated in early 2012. Additional products, including additional body care products and a fine fragrance, are contemplated for holiday 2011.
Brian Woolf, president of Lane Bryant commented, “Skin care, fragrance and beauty go hand in hand with fashion, making these categories important additions to our product mix. We have worked together with Inter Parfums to create a line of products dedicated to meeting the needs of our loyal Lane Bryant customers. We look forward to growing the personal care category at Lane Bryant with our partners at Inter Parfums.”
And Andy Clarke, president of Inter Parfums USA, LLC, said, “We are extremely proud of our new association with Lane Bryant, a more than 100-year-old American brand with an exceptionally loyal, feminine, fashionable and confident clientele. We share Lane Bryant’s enthusiasm in bringing Caciquebody to market. Because personal care is a woman’s most intimate accessory, we are launching under the Cacique name, Lane Bryant’s intimate apparel brand.”