Wet n Wild has partnered with pop star Fergie, selecting her as its global beauty ambassador beginning in 2012. Together, Wet n Wild and Fergie will kick off a multi-year worldwide campaign that empowers women to approach beauty in a fearless, hip, yet economically savvy way. In addition to promoting Wet n Wild products via promotional materials, planograms and events, which will feature Fergie, the brand will introduce Fergie signature lines by Wet n Wild, exclusive collections that will be a reflection of the singer’s rock-star glam style.
“I’m truly excited to be the global beauty ambassador for Wet n Wild,” said Fergie. “The brand delivers amazing palettes, unquestionable quality and is incredibly affordable. It’s a beauty trifecta that I’m proud to be involved with.”
“Fergie’s approach to beauty and style is an ideal representation of our brand. She has the unique ability to go from hip, edgy and sexy to red-carpet glamorous. Her versatility and range is perfectly aligned with Wet n Wild,” said Bill George, president and COO of Markwins Beauty Products. “She’s a strong woman who is immensely talented, and who has used her determination and perseverance to conquer the entertainment industry on all fronts. We couldn’t be more thrilled to work with her.”