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Anti-aging skin care brand StriVectin announced Melisse Shaban has been elevated to the position of chairman of the board and JuE Wong has been appointed CEO.
"StriVectin's growth surge continues on the back of our clinically proven, unique technology. We are on a tear, and we needed to enhance our leadership team to support this growth,” said Shaban. “We intend to continue to delight and surprise our consumers and provide unrivaled support to our retail partners. We are thrilled to have JuE's unique skills to take us to the next level."
Wong joins StriVectin having most recently served as CEO of Astral Health & Beauty, which achieved growth through product innovations and expansion of global distribution under her leadership. Prior to Astral, Wong held senior leadership positions at ZO Skin Health by Dr. Obagi, N.V. Perricone M.D. Cosmeceuticals, and Murad, Inc., all of which achieved growth during her tenure.
"JuE's international experience and direct channel experience will be invaluable in our next phase of growth," Shaban said of the move. "We are incredibly fortunate to have JuE's proven leadership skills to help us grow this revolution, in an industry that has traditionally offered more hope than results. In my continuing role as chairman, I will focus more heavily on strategy and technological innovation."
"I am pleased to join the talented team at StriVectin and share their confidence in StriVectin's continued growth and product innovation opportunities," said Wong. " In joining StriVectin, I see an opportunity to build on these successes by continuing to launch technologically innovative products and further strengthen our retail partnerships across the globe."