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The Body Shop Expands into Puerto Rico
Posted: October 19, 2012
For the first time ever, The Body Shop will make its debut in Sears department stores throughout Puerto Rico starting October 19, 2012. The Body Shop will launch four shop-in-shop stores within Sears whose position as a premier beauty retailer in Puerto Rico made it the ideal partner for this venture. The first four locations will open in Plaza las Americas, Mayaguez, Ponce and Hatillo.
"This is an island that's comprised of its own natural beauty—from its land to its sea to its people," said Alfred Montalvo, senior director, new sales and emerging channels at The Body Shop. "While we haven't had an in-market presence until now, we're proud to say that we've been in demand in Puerto Rico for some time. Consumers across the island have loved our products for years, and we're now thrilled to call this wonderful place home, bringing The Body Shop's first shop-in-shop stores to local Sears department stores throughout Puerto Rico."
The partnership with Sears allows The Body Shop to offer their innovative range of products powered by nature (including bath and body, skin care and gift sets) to the Puerto Rican consumer. There are eight full-line Sears stores in Puerto Rico, which include a prestige cosmetics and fragrance department focused on giving the best customer experience possible with specialized sales associates that are well trained and educated, making Sears a compelling place to shop for beauty needs.
"Sears de Puerto Rico is extremely proud and excited of this new venture with The Body Shop," said Michele Kirschner, regional business manager, Sears de Puerto Rico. "Adding the unique selection of innovative bath and body products to our current prestige cosmetics and fragrance department is an honor. We have been looking to integrate The Body Shop into our business model for many years now. The Body Shop will help us to continue to offer the Sears customer unique products of excellent quality and with strong community values."
The Body Shop recently launched a new beauty movement called "Beauty With Heart," which inspires individuals everywhere to transform the boundaries of beauty to go beyond skin-deep. "Beauty With Heart" emphasizes a beauty experience that empowers people all over the world to join forces as a community of activist-minded beauty devotees.
The four shop-in-shop locations in Sears will feature the new Pulse concept from The Body Shop, where the company's new beauty movement comes to life by creating a unique and memorable shopping experience that engages, educates and informs. The new Pulse concept stores center on storytelling and story-selling through demonstration, focusing on bringing beauty and the community together. With the brand's five values integrated into the core design, The Body Shop boutique-style Pulse stores create a warm, welcoming space for everyone.