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Waldock has served as an executive with the L’Oreal Paris sales team for more than 20 years, most recently working as its senior vice president of sales. His new responsibilities include introducing merchandising strategies, building partnerships through supply chain and consumer-oriented initiatives, developing business strategies and more.
“Dave’s dedication to the L’Oréal brand is an asset that cannot be overstated,” says Joseph J. Campinell, president of the consumer products division, L’Oréal USA. “His extensive knowledge of sales operations and well-respected management style have been instrumental to the growth of L’Oréal Paris in the U.S. Additionally, his leadership and strong strategic insight promise continued development for the L’Oréal Consumer Products Division.”
The L’Oréal Paris brand division of L’Oréal USA also announced Waldock’s replacement as vice president of sales. Lorraine Coyle, previously L’Oréal Paris’ vice president and national sales manager for eight years, helped push the brand into key accounts. Coyle comes from a senior level management background for major retailers.