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Spa and salon hair care brand PureOlogy has launched its own “widget,” a downloadable virtual desktop application providing consumers with the latest news from the company. The marketing initiative enhances customer interactivity with the brand while providing a service that features up-to-date product launch news, promotions, polls and product giveaways.
“Our goal is to create an exciting, interactive alternative to the traditional e-mail blast, so consumers and salon professionals have early access to the latest info from PureOlogy,” says Rachel Weiss, senior director of interactive marketing for PureOlogy. “PureOlogy brand loyalists want to be the first to know about upcoming product promotions, participate in surveys and register for events and join us in supporting the National Ovarian Cancer Coalition.”
The PureOlogy widget will also update consumers with new contests, weekly beauty tips, salon locations and quizzes.
The PureOlogy widget minimum system requirements are:
• PC: Pentium 4 with 512MB of RAM - Windows 2000/XP/Vista with Microsoft IE 6.0 or higher.
• MAC: Mac OSX 10.3, 10.4, or 10.5. (No Flash required)
Download the widget at www.pureology.com/widget.