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CEW Names Finalists in 2010 Beauty Awards

Cosmetic Executive Women (CEW) has announced the finalists for its 2010 CEW Beauty Awards. Now in its 16th year, the CEW Beauty Awards celebrate some of the most innovative products of the year, and the finalists were chosen from more than 550 products from nearly 300 top brands.

The CEW Beauty Awards are one of the only awards programs where the finalists are chosen exclusively by beauty insiders, and the roster of finalists, voted on by more than 3,500 professionals in the field, has become a consumer-coveted shopping list. “Consumers know that all finalist products have been field-tested and approved by CEW members. Year after year, these products are what consumers seek out to address their needs,” says Carlotta Jacobson, president of CEW.

The CEW board of governors now vote on the 155 finalists to determine the winners across 31 categories. The winners will be announced at the CEW Beauty Awards luncheon on Friday, May 21, at the Waldorf-Astoria in New York City. Comedian and actor Mario Cantone will emcee the event again this year.

For the complete list of 2010 CEW Beauty Award Finalists, please visit the Finalist Viewbook, where tickets for the event can also be purchased.

In addition to bestowing honors on the best products of the year, the CEW Beauty Awards will announce the winner of the Indie Beauty Award, which recognizes the creativity and entrepreneurial spirit of a small, independent beauty company. Stay tuned for this year’s Indie Beauty Award finalists, which will be announced in the coming weeks.

The 2010 CEW Beauty Awards are sponsored by Allure, Givaudan, CVS/pharmacy, Crest and Oral-B 3D White, Acuvue Brand Contact Lenses, Veet, Medicis Aesthetics, QVC, WWD Beauty Biz, Arcade Marketing, The Royal Promotion Group, Clarisonic, HBA Global Expo, MaCher, Alcan Packaging Beauty, Rpr Marketing Communications, Glowelle, Nordstrom, Breakthrough in Beauty, Tresemmé, KraftWorks, Suite K, Digital Plus, Raw Media, Consultancy Media and Barefoot Wine & Bubbly. NPD Group defines the categories while Ernst & Young tabulates the ballots.

The 2010 CEW Beauty Awards finalists are:

Bath and body

Body Treatment, Mass

  • AVEENO Positively Ageless Firming Body Lotion
  • Johnson & Johnson Consumer Products Company Baby Oil Gel with Shea & Cocoa Butter
  • Lubriderm Intense Skin Repair Ointment
  • Olay Body Quench Advanced Healing Body Lotion
  • Vaseline Sheer Infusion with Stratys-3

Body Treatment, Prestige

  • Clarins USA High Definition Body Lift
  • Fresh Brown Sugar Body Cream
  • Laura Mercier Cosmetics Crème de Pistache Body Soufflé
  • Mac Cosmetics Mineralize All-Over Lotion
  • Origins Dr. Andrew Weil for Origins Night Health Bedtime Spray

Bath/Shower Product, Mass

  • Burt’s Bees Fabulously Fresh Rosemary & Peppermint Body Wash
  • Dove Deep Moisture Nourishing Body Wash with NutriumMoisture
  • Mark Self Sanctuary Berry Cranberry Shower Wash
  • Olay Body Wash Plus Tone Enriching Ribbons
  • Soap & Glory Scrub, Actually

Bath/Shower Product, Prestige

  • Ahava North America Mineral Botanic Velvet Cream Wash, Hibiscus & Fig
  • Body Conscience 3-Minute Shower Body Polish Bar
  • Fresh Sugar Açaí Body Scrub
  • Kate Somerville Skin Care ExfoliKate Body
  • Philosophy Bubble Gum Blow Out High Foaming Shampoo, Shower Gel, and Bubble Bath

Facial Skin Care

Acne Treatment

  • Avon Products, Inc. Clearskin Professional Invisible Blemish Treatment
  • Clean & Clear Advantage Mark Treatment
  • DDF Skincare Acne Control Treatment
  • La Roche Posay Effaclar AI Intensive Acne Spot Treatment
  • Proactiv Clear Purifying Mask

Anti-Aging, Mass

  • Avon Products, Inc. Anew Clinical Derma-Full X3 Facial Filling Serum
  • Garnier Nutritioniste Ultra-Lift Pro Deep Wrinkle Roller
  • GoodSkin Labs Sculptinex Instant ReSculpting Face Treatment with Tensine and Resveratrol
  • Olay Professional Pro-X Deep Wrinkle Treatment
  • RoC Multi Corrrexion Skin Perfecting System

Anti-Aging, Prestige

  • Aveda Enbrightenment Brightening Intensive Massage Masque
  • Estée Lauder Advanced Night Repair Synchronized Recovery Complex
  • Lancôme Génifique Youth Activating Concentrate
  • Shiseido White Lucent Brightening Serum for Neck & Décolletage
  • SK-II Skin Signature 3D Redefining Mask

Cleanser and Scrub, Mass

  • Aveeno Ultra-Calming Moisturizing Cream Cleanser
  • Clean & Clear Morning Burst In-Shower Facial
  • Neutrogena Oil-Free Acne Wash Redness Soothing Facial Cleanser
  • Visine Total Eye Soothing Wipes
  • Yes To, Inc. Cucumbers Natural Glow Facial Towelettes

Cleanser and Scrub, Prestige

  • Aveda Green Science Perfecting Cleanser
  • Kiehl's Since 1851 Rare Earth Deep Pore Daily Cleanser
  • Philosophy When Hope Is Not Enough Hydrating Cleansing Balm
  • Shiseido Future Solution LX Extra Rich Cleansing Foam
  • Skyn Iceland Glacial Cleansing Cloths

Eye Treatment, Mass

  • Avon Products, Inc. Anew Clinical Crow’s Feet Corrector
  • Garnier Nutritioniste Skin Renew Anti-Sun-Damage Daily Eye Cream SPF 15
  • Neutrogena Instant Eye Reviver from Ageless Restoratives
  • Olay Regenerist Anti-Aging Eye Roller
  • Vichy LiftActiv Retinol HA Eyes

Eye Treatment, Prestige

  • Estée Lauder Time Zone Anti-Line/Wrinkle Eye Creme
  • Lancôme Génifique Eye Youth Activating Eye Concentrate
  • Origins GinZing Refreshing Eye Cream to Brighten and Depuff
  • Shiseido Benefiance NutriPerfect Eye Serum
  • Skinceuticals A.G.E. Eye Complex

Moisturizer, Mass

  • Aveeno Ultra-Calming Daily Moisturizer SPF 30
  • Avon Products, Inc. Anew Reversalist Night Renewal Cream
  • Garnier Nutritioniste Skin Renew Awakening Face Massager
  • Grassroots Research Labs Vitamin C Power Brightening Cream SPF 25 with Vitamins E and B5
  • Olay Professional Pro-X Age Repair Lotion SPF 30

Moisturizer, Prestige

  • Clinique Even Better Skin Tone Correcting Moisturizer SPF 20
  • Kiehl's Since 1851 Açaí Damage-Correcting Moisturizer
  • Lancôme Absolue Precious Cells Advanced Regenerating and Reconstructing Cream SPF 15
  • Mac Cosmetics Studio Moisture Tint SPF 15
  • Shiseido Future Solution Total Regenerating Cream


Hair Care Product, Mass

  • Aveeno Nourish + Condition Leave-In Treatment
  • Garnier Fructis Triple Nutrition 3-Minute Undo: Dryness Reversal Treatment
  • L'Oréal Paris EverPure Sulfate-Free Color Care Moisture Shampoo
  • Pantene Nature Fusion Smooth Vitality Shampoo
  • Zotos International Diamond Shine Shine Boost Rinse-Out Glaze

Hair Care Product, Prestige

  • Aveda Sun Care Protective Hair Veil
  • Bumble and Bumble Thickening Serum
  • Frederic Fekkai Salon Technician Color Care Anti-Fade Top Coat
  • Living Proof, Inc. No Frizz Shampoo
  • Ojon Restorative Leave-in Treatments

Hair Coloring Product, Prestige

  • Beau Colour Root Essentials
  • Clairol Professional Premium Crème Demi Permanente
  • ColorMetrics TouchBack by ColorMark
  • Kelly Van Gogh Root Rehab
  • Oscar Blandi Haircare Pronto Colore Root Touch-Up and Highlighting Pen

Hair Styling Product, Mass

  • Dove Heat Defense Therapy Mist
  • Garnier Fructis Style Volumizing Anti-Humidity Hairspray
  • John Frieda Collection Frizz-Ease Heat Defeat Protective Styling Spray
  • Klorane No Rinse Care with Papyrus Milk
  • Tresemmé 24 Hour Body Finishing Spray

Hair Styling Product, Prestige

  • Bumble and Bumble Bb.Gel
  • DevaCurl Mirror Curls
  • Living Proof, Inc. Full Thickening Cream
  • Moroccanoil Glimmer Shine Spray
  • Sebastian Professional Microweb Fiber


Eye Product, Mass

  • CoverGirl Smoky Shadow Blast
  • Flirt! Lash-a-delic Fast Defining Mascara
  • Maybelline New York Lash Stiletto Ultimate Length Mascara
  • Neutrogena Nourishing Eyeliner
  • Sonia Kashuk for Target Dramatically Defining Long Wear Gel Liner

Eye Product, Prestige

  • Clinique High Impact Curling Mascara
  • Estée Lauder Double Wear Stay-in-Place Eye Pencil
  • Lancôme Ôscillation Powerbooster Vibrating. Amplifying. Primer
  • Mac Cosmetics Mineralize Eye Shadow
  • YSL Beauté Mascara Singulier—Exaggerated Lashes, Dramatic Styling

Face Product, Mass

  • Avon Products, Inc. Anew Wrinkle Zone Line Smoothing Duo
  • CoverGirl Simply Ageless Sculpting Blush
  • Maybelline New York Dream Liquid Mousse Foundation
  • Neutrogena Mineral Sheers Concealer Kit SPF 20
  • Sonia Kashuk for Target Super Sheer Liquid Tint

Face Product, Prestige

  • Bare Escentuals BareMinerals Matte SPF 15 Infused with RareMinerals ActiveSoil Complex
  • Clinique Redness Solutions Instant Relief Mineral Powder
  • Giorgio Armani Beauty Lasting Silk UV Foundation SPF 20
  • Mac Cosmetics Studio Sculpt SPF 15 Foundation
  • Origins Multi-Grain Makeup SPF 14

Lip Product, Mass

  • CoverGirl Outlast Lipstain
  • Mark Kissink Lip Tintmarker
  • Maybelline New York Color Sensational Lipcolor
  • Neutrogena MoistureShine Lipstick SPF 20
  • Yoyo Lip Gloss, Inc Minis

Lip Product, Prestige

  • Christian Dior Dior Addict Lip Glow—Color Awakening Lip Balm SPF 10
  • Clinique Vitamin C Lip Smoothie Antioxidant Lip Color
  • Estée Lauder Double Wear Stay-in-Place Lipstick
  • Guerlain Le Rouge G de Guerlain
  • Mac Cosmetics Cremesheen Glass

Men's Grooming

  • American Crew Trichology Hair Recovery Patch
  • Avon Products, Inc. Patrick Dempsey 2 Dual Action Face Wash
  • Gillette Hydra-Scrub + Body Wash
  • Lab Series Skincare For Men Active Hand Cream
  • Nivea for Men Active 3


Men's Scent

  • Aramis and Designer Fragrances DKNY Men Eau de Toilette Spray
  • Bond No. 9 New York Brooklyn Eau de Parfum
  • Coach Beauty Coach for Men Fragrance Spray
  • John Varvatos Artisan
  • Tom Ford Beauty Grey Vetiver

Women's Scent, Mass

  • Avon Products, Inc. In Bloom by Reese Witherspoon
  • Coty Beauty Halle by Halle Berry eau de parfum
  • Flirt! Flowerific Perfume Spray
  • Mark Sophistique Eau de Toilette Spray
  • P&G Prestige Avril Lavigne Black Star

Women's Scent, Prestige

  • Bond No. 9 New York Astor Place Eau de Parfum
  • Chanel Inc. Cristalle Eau Verte Eau de Toilette Concentrée
  • Coty Prestige Lola Marc Jacobs
  • Gucci Flora by Gucci
  • Michael Kors Beauty Very Hollywood Eau de Parfum Spray


Sun Product, Mass

  • Coppertone Sensitive Skin Sunscreen Lotion SPF 50 Faces
  • Hawaiian Tropic Sheer Touch SPF 50 Cream Lotion
  • La Roche Posay Anthelios 60 Ultra Light Sunscreen Fluid
  • Neutrogena Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen
  • Soap & Glory Glow Getter

Sun Product, Prestige

  • Bare Escentuals BareMinerals SPF 30 Natural Sunscreen
  • Chanel Inc. UV Essentiel Protective UV Care—Anti-Pollution SPF 30+
  • Kate Somerville Skin Care Somer360 Tanning Towelettes
  • St. Tropez Everyday Perfect Legs
  • VMV Hypoallergenics Armada Post Procedure Barrier Cream 50+

About CEW

Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with more than 3,500 executives in the beauty, cosmetics, fragrance and related industries. CEW advances the professional growth and leadership development of women in the cosmetic industry through professional development and networking, industry insights, access to leaders, recognition of achievement and innovation and its philanthropic foundation. CEW’s membership is multigenerational and equally representative of entry level, mid-career level and senior level executives. CEW is based in New York City; and it has associated organizations in France and the United Kingdom. The CEW Foundation supports Cancer and Careers, a resource for employees balancing work and cancer treatment. For more information, log on to