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Kanebo Lays Out Plan for Global Growth

Posted: November 27, 2012

As a major step on its quest to become a strong global presence, Kanebo Cosmetics has framed a new business vision for the future and drawn up a growth strategy up to 2015. The new strategy clarifies elements of the company’s traditions to be reaffirmed and strengthened while identifying the innovations necessary to meet the challenges of the future.

The new business vision seeks above all to strengthen Kanebo’s position as a unique and globally influential company in the world of beauty and as a provider of satisfaction to both customers and its own employees.

In line with its new business vision, Kanebo Cosmetics has put together a growth strategy for the period up to 2015. The strategy has three main thrusts: strengthening priority brands; strengthening the company’s foundations in Japan; and growing dramatically overseas.