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Avon Products, Inc. announced the appointment of Patricia Perez-Ayala as senior vice president, chief marketing officer and global brand and category president, effective December 3, 2012.
Perez-Ayala will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avon R&D, new product development and packaging, and the Liz Earle business.
"As we continue to drive Avon's turnaround, a strengthened, streamlined global marketing organization is critical for the company's success. Patricia's proven record of implementing change and driving results makes her the right person to lead Avon's worldwide marketing efforts," said Avon CEO Sheri McCoy. "Patricia is a global brand builder with over 20 years of experience, including business strategy, consumer marketing and operations in several of Avon's key markets. She is a great addition to Avon's leadership team and I'm thrilled to have someone with her track record as steward of our brand."
Perez-Ayala joins Avon following more than 20 years with the Procter & Gamble Company, most recently as vice president and general manager, Eastern Europe. In that role, she was based in Russia and managed all operations for one of P&G's top five regions, leading a team of over 1,000 employees. Perez-Ayala delivered strong growth in both top and bottom line and turned around a declining business.
Prior to that, from 2005 to 2010, Perez-Ayala was the vice president and general manager of North America feminine care and global strategic planning, Tampax. In that role, she managed innovation, sales, and manufacturing and developed key relationships with retail customers and manufacturing facilities. She delivered share growth and record profits for four of her five years. Before that, Perez-Ayala was general manager of Latin America feminine care, where she led product innovation, sales marketing and business operations in Mexico, Brazil, Venezuela, Chile, Argentina and Peru, and delivered sales and share growth each year.
In her early career, Perez-Ayala held a series of brand, marketing and strategy positions. She began her career in 1983 with Procter & Gamble Venezuela.