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L'Oréal Sees Continued Growth in 2010 Financials

Posted: February 11, 2011

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The consumer products division recorded growth of +5.5% like-for-like and +11.4% based on reported figures. It is winning market share in North America and the new markets. The dynamism of the makeup market, the No. 1 category in this division, stimulated growth across all zones.

All the brands are growing, notably Maybelline, which achieved growth of +13.3% like-for-like. L’Oréal Paris had a good year in hair care with strong growth in Latin America, the United States and Asia. In skin care, In makeup, Volume Million Lashes mascara proved to be a worldwide success. Garnier is strengthening its leadership in the facial skin cleanser segment for young people with the launch of Pure Active Exfo-Brusher. The brand is continuing its progress in the new category of deodorants: it is consolidating the positions it has won in Latin America and in Eastern Europe, and is moving into Western Europe. Maybelline is growing strongly in all regions.

In Western Europe, in a sluggish market, the division advanced thanks to makeup, hair care and deodorants, particularly in the United Kingdom, Germany and Scandinavia. In North America, in a market which was also stable, the division significantly improved its positions with market share gains in makeup, hair colorants, hair care and styling. The new markets are being galvanized by powerful regional initiatives: in Brazil and Argentina, thanks to L’Oréal Paris hair care and Garnier deodorants, and in China, India, Indonesia and the Philippines thanks to L’Oréal Paris hair care, makeup, and L’Oréal Paris and Garnier men’s skin care.

The luxury products division recorded growth of +7% like-for-like and +11.5% based on reported figures. In the context of an upturn in the selective market, the division posted sell-out growth in line with the market trend. It thus consolidated its worldwide positions, and particularly its leadership in travel retail. Its major core brands delivered good performances.

Lancôme returned to strong growth, bolstered by the success of its skin care lines, particularly Génifique. The fragrance Trésor by Lancôme is growing strongly, thanks to a new advertising campaign and the launch of Trésor in Love. Yves Saint Laurent is experiencing a renaissance, with double-digit growth: the brand has had a string of successes in fragrances—L’Homme Yves Saint Laurent, La Nuit de L’Homme, the relaunch of Opium and the arrival of Belle d’Opium.