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Henkel Reports Strong 2010 Financials
Posted: February 28, 2011
page 2 of 3
From a regional perspective, growth was achieved especially in Western Europe, with a strong increase in sales particularly in Germany. Sales in the emerging markets also expanded, with double-digit growth rates being achieved in Africa/Middle East, Latin America and Eastern Europe. By contrast, sales in North America declined.
The hair cosmetics business achieved particularly strong growth. Due to the launch of a series of successful innovations market shares in the hair care, colorants and hair styling segments were significantly expanded to new record highs. In addition to the global expansion of the Syoss brand in new markets and categories, particularly the innovation Perfect Mousse drove growth in the colorants segment.
The body care business was characterized by innovations and further product launches under its core brands. The Fa brand saw the launch of the Active Pearls series. In North America, one of the region’s most successful body care innovations of 2010 was launched in the form of the Dial NutriSkin series. In order to further develop the global market for men’s products, Henkel also launched its US brand Right Guard in Germany and Eastern Europe.
In the skin care business, the focus remained on the development of innovative anti-aging products. The introduction of the new sub-line Novagen under the Diadermine umbrella brand contributed to the enhancement of the brand’s position in the anti-aging segment.
In the oral care business, good results were achieved with the new Theramed variants.