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L'Oréal Reports "Good Start" to 2011

Posted: April 20, 2011

L'Oréal reported sales of €5.16 billion for the first quarter of 2011, with strong growth in consumer and luxury products, good performance in North America and continuing dynamism in new markets.

“The start to this year is encouraging, as it confirms the group’s good dynamics, to which all divisions are contributing, particularly consumer products and luxury products, driven by the vitality of their major brands: L’Oréal Paris and Maybelline on the one hand, and Lancôme, Giorgio Armani and Kiehl’s, on the other," said Jean-Paul Agon, chairman and CEO, L'Oréal. "In geographic terms, North America is accelerating strongly. Growth continues to be robust in the new markets, particularly in Latin America, in Asia (excluding Japan) and in Africa, Middle East. However, the situation remains more contrasting across Europe."

In the first quarter, the professional products division posted growth of +3.1% like-for-like, faster than the market trend, and +9.6% based on reported figures (after taking into account the impact of currency fluctuations and of changes in consolidation due to the acquisition of distributors in the United States). It continued its expansion with an additional 20,000 active salons compared to the first quarter of 2010.

The consumer products division achieved sales growth of +6.3% like-for-like, and +9.4% based on reported figures. The division is continuing to strongly advance in North America and in the new markets.

L’Oréal Paris made a good start to the year, with major innovations: Sublime Mousse hair colorant, Elsève Volume collagen shampoo, Lash Architect 4D mascara and the new Youth Code skin care. Garnier launched its hair care line Fructis Pure Clean, and Intensive 7 days body lotions.