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L'Oréal Reports "Good Start" to 2011

Posted: April 20, 2011

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The momentum of Maybelline is continuing with Lash by Lash mascara, Superstay 24 lipstick and Fit Me foundations and powders. The West European market is flat, except in make-up, where the division is continuing to win market share. In North America, where the market is growing slightly, the division is improving its positions in all categories. In Latin America, the market trend remains very favorable, and the division is advancing, particularly in deodorants. In Asia excluding Japan, where markets are also growing, the division is being boosted by the hair care and make-up segments. There is a contrasting situation in Eastern Europe, because of the difficulties in Central European markets, and the phasing of launches in Russia.

The luxury products division recorded growth of +7.7% like-for-like and +10.3% based on reported figures. The division’s sell-out accelerated significantly in the United States, and remained very dynamic in the new markets.

Lancôme is continuing to score successes in skin care with Génifique and Absolue; the brand is accelerating in make-up thanks to Teint Miracle and the Color Design eye shadow range.

Yves Saint Laurent remains dynamic in sell-out terms, particularly in men’s fragrances, and its sales should gradually build up throughout the year in view of its launch phasing. Giorgio Armani continued its breakthrough in women’s fragrances with Acqua di Gioia, and is bolstering its leadership in men’s fragrances with Acqua di Giò and Armani Code which will be strengthened as of April with the launch of Armani Code Sport. The strategic launch of the skin care line Régénessence is confirming Giorgio Armani’s expansion in all beauty fields.

Kiehl’s is continuing its global expansion at a very dynamic rate in all zones, thanks to its facial skin care lines. Lastly, according to the company, Biotherm is hitting the headlines with its anti-fatigue line Skin’Ergetic, a major innovation in fresh cosmetics.