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Beiersdorf Reports First Half 2011 Growth
Posted: August 4, 2011
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Sales in the Americas region increased by 12.5% to €405 million (previous year: €374 million). North America recorded a 9.7% growth rate, while sales in Latin America were up by as much as 14.3%. Argentina generated the best growth rate here, although all other key markets also saw excellent increases.
Sales in the Africa/Asia/Australia region declined by 0.6% to €499 million. Africa experienced a particularly healthy sales trend. Japan also saw extremely strong sales growth, with the 8x4 business being boosted significantly by a relaunch. In the Middle East, the effects of the political unrest in a number of Arab countries were felt in the second quarter. Sales in China were well below the 2010 figure due to the reorganization of the business structures there.
Sales growth in the consumer business segment for the remainder of 2011 will continue to be significantly affected by the streamlining of the product range. However, growth in the core areas is expected to more or less offset these effects.