Most Popular in:
Schwan Cosmetics 2010/2011 Fiscal Performance Best in Company's History
Posted: November 1, 2011
For the fiscal year which ended on June 30, 2011, Schwan Stabilo reported growth in all business areas, with sales rising 17% to reach €462 million. Its cosmetics business, which dates back to 1927, grew 24.9%, the division's highest ever sales result. The growth was achieved with classic products such as sharpenable cosmetic pencils, twist mechanisms and liquid liners.
After the takeover of Cosmolab in the U.S. in 2010, Schwan Stabilo strengthened its presence in the emerging Asian market through a long-standing production and sales partner in Indonesia. Innovations in virtually all key products, according to the company, drove high growth in all markets. Eyeliner market share was increased by existing customer sales and new customer acquisition. In this way, the Western European markets, including the company's home market Germany, were consolidated and sales grew 16%.
In North and Central America, Schwan Cosmetics was also able to further enhance its position with a 30% leap in sales. In Eastern Europe, the Middle/Far East and Latin America, sales were 33% higher than previous year and eye makeup was the best-selling product.