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Arden Approves Securities Trading Plans Under SEC Rule

Posted: February 28, 2006

Elizabeth Arden, Inc. announced that certain executives are implementing 10b5-1 plans under the Securities Exchange Act of 1934, allowing corporate insiders to establish prearranged plans to sell a specified number of shares of company stock over a predetermined period of time.

In accordance with the company's policy on the use of 10b5-1 plans for executive officers and directors, Paul West, president and CEO; Joel B. Ronkin, executive vice president and chief administrative officer; Ronald Rolleston, executive vice president, global marketing; and Nevil Thomas, a member of the board of directors, are establishing such plans for tax planning purposes. The number of shares that may be sold during the terms of the above plans represents less than one percent of the fully diluted common stock of the company.