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Coty Teams With Heidi Klum
Posted: September 17, 2010
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“We are delighted that Heidi Klum will be representing Astor, especially at such an exciting time in the brand's development as it moves forward with a new visual identity,” said Renato Semerari, president, Coty Beauty. “As an elegant, confident, successful woman, wife and mother, Heidi perfectly represents Astor's new signature: ‘Live Beautifully.’ ”
"Heidi Klum was an obvious choice for us for brand ambassador for Astor," added Stephen Mormoris, senior vice president of global marketing, Coty Beauty. "Her beauty is glamorous and feminine but she's also down to earth and approachable, that's why she is an inspirational role model for women of all ages. Furthermore, we're very excited about the fashion influences she'll be able to bring to new product collections."