Application and Execution

By: Jeff Falk

Posted: November 8, 2007, from the November 2007 issue of GCI Magazine.

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Because application is being made to a sensitive area, feel is also important to evaluate. Alcan Packaging Techpack offers brushes with a flexible section between the handle and the ferrule, allowing for more accurate application using a lighter touch, with more diffuse and even deposit of product. Risdon introduced FlexTouch, a series of flock tip applicators designed to provide more surface coverage, combined with a softer and more flexible feel.

Innovations from suppliers and packagers have clearly allowed formula trends to become viable products with long-term possibilities. Whether those trends lead formulas back to nature or into the future, compatible packaging requires forward thinking and a high level of understanding with regard to both the trends themselves and the nature of the formulas.