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Social Gaming: Untapped Opportunity

Posted: February 17, 2011

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“Creating an original social game may appear easy but it is very hard to produce a game that combines addictive game play with a direct connection to a brand’s value," warns Bird. "Therefore sponsorship and joint-venture game extensions could prove more successful, especially as some of the games, like Farmville and Mafia Wars, attract tens of millions of regular players. Partnering with one of these is a very affect way of reaching and engaging with a brands target audience.”