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Case Study: Media Mix Conveys Heart of Brand; Establishes Foothold in the Market

By: Ross Glick
Posted: August 31, 2011, from the September 2011 issue of GCI Magazine.

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Ross Glick is the CEO and co-founder of Indelible, a full-service digital innovation company and production studio specializing in experience commerce, social media ownership and narrative marketing. The company’s services are designed to improve brands’ performance in any space, and its portfolio of clients include Sephora, Allergan, Shering-Plough, Chanel, Mac, Sony, Casio, Playboy and Ladies’ Home Journal.