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Learning Social Media’s Lessons

By: Katja Bartholmess and Ron Robinson
Posted: August 31, 2011, from the September 2011 issue of GCI Magazine.

page 5 of 5

What is your social media success story? Be sure to share it, and we wish you and your brand’s outreach efforts every success.

Katja Bartholmess is the owner of boutique branding strategy firm A German native, she has worked and lived in Berlin, London, Pretoria, Tokyo, New York, and utilizes her savvy international outlook to connect clients to audiences across the globe. She works with diverse brands on finding their voice and the best ways to amplify it across all communication channels.

Ron Robinson is the founder and CEO of, an online beauty community and social media agency that reaches more than 20 million consumers. He is a veteran product development executive who has worked for such leading beauty companies as The Estée Lauder Companies, Avon Products and Revlon Products. He currently works with beauty brands, retailers and agencies to connect them to the BeautyStat community for online PR events, sponsored content and rich consumer insights.