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Just Follow Your Nose!

By: Rick Ruffolo
Posted: November 1, 2011, from the November 2011 issue of GCI Magazine.

page 6 of 6

Rick Ruffolo, a member of the GCI editorial advisory board, is an experienced beauty, fragrance and personal care brand leader who has held executive roles at P&G, SC Johnson, Bath & Body Works and Yankee Candle, among others. He is an industry-recognized expert in fragrance marketing; the founder of the retail consultancy R4 Innovations; and the CEO and president of Sensible Organics, a leading organic personal care company.