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By: Ilana Allegro, Maira Arnaudo, Natalie Ivezaj, Kelle Jacob and Ildiko Juhasz
Posted: June 11, 2012
page 3 of 3
Leading fragrance houses have already begun to archive scents based on olfactory heritage because they recognize how crucial the preservation of rituals is for the long-term viability of the beauty industry. In order to ensure that these valuable sources of future innovation are preserved for all, we recommend the creation of a living library that would preserve cultural beauty rituals and their associated ingredients to inspire product innovation now and well into the future.
Science and the Senses
As technology evolves we will have the possibility to find new ways to deliver sensory impact thus allowing consumers to experience rituals and ingredients in ways we never thought possible. But these new experiences in isolation are not enough. It is only through delivering new sensory experiences together with relevant ingredient stories and their associated rituals, that we can deliver the emotional connection that consumers demand from their beauty experience.
The beauty fusion model uses science to capture the synergy between diverse cultural rituals, indigenous ingredients and sensory experiences. By ensuring that the future product innovation process incorporates the principles of this model, we can not only harness a true understanding of diverse cultures to create more inspiring beauty products, but more importantly, the industry can proactively drive global empathy for the benefit of all.
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