L'Oreal Paris announced a partnership with one of Mexico's most prominent media personalities, Martha Debayle, as the new face for Excellence Creme Pro-Keratine Hair Color. TV and print advertising campaigns featuring Debayle will begin running in September, and appear across the United States and Mexico in both English and Spanish.
"We are proud to have Martha Debayle as the newest member of the L'Oreal Paris family,” said president of L'Oreal Paris Karen Fondu. "Martha is quite an accomplished woman – a successful television and radio personality and entrepreneur, she is an inspiration among Hispanic women and truly embodies the modern Latina living in the United States."
"Looking good allows me to feel my best and take on the world. My hair is my favorite feature, so I can't compromise when it comes to my color," said Debayle. "I love the empowering nature of L'Oreal Paris hair color and adore how this hair color collection fits into and enhances my multifacted life."
With this announcement, Martha Debayle joins an all-star roster of notable Latina women representing L'Oreal Paris, including Jennifer Lopez and Eva Longoria.