Most Popular in:

Marketing

Email This Item! Print This Item!

Katie Holmes Becomes Face of Bobbi Brown Cosmetics

Posted: September 6, 2012

Bobbi Brown Cosmetics has partnered with actress Katie Holmes as the brand's first-ever celebrity face.

"Katie Holmes epitomizes the modern 'Bobbi woman'… I think of her as the modern day Ali McGraw, who I have always admired," says Bobbi Brown, "Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her."

"Bobbi is exceptional, and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty," says Holmes, "Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful, and I am thrilled to be a part of this brand."

The first iteration of the partnership will appear in spring 2013 print ads, light boxes, on-counter and with supporting editorial features. Additionally, Brown herself will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Holmes and celebrity stylist Jeanne Yang.

"This is a very exciting time for Bobbi Brown Cosmetics, and we are thrilled to be embarking on this new partnership with Katie, whose influence spans the globe," says Maureen Case, president of Estee Lauder-owned Bobbi Brown Cosmetics. "We are confident that this partnership will raise the brand's profile with strong, smart, powerful women, while also introducing the brand and its compelling ethos to new consumers."