Bobbi Brown Cosmetics has partnered with actress Katie Holmes as the brand's first-ever celebrity face.
"Katie Holmes epitomizes the modern 'Bobbi woman'… I think of her as the modern day Ali McGraw, who I have always admired," says Bobbi Brown, "Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her."
"Bobbi is exceptional, and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty," says Holmes, "Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful, and I am thrilled to be a part of this brand."
The first iteration of the partnership will appear in spring 2013 print ads, light boxes, on-counter and with supporting editorial features. Additionally, Brown herself will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Holmes and celebrity stylist Jeanne Yang.