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Buzz Words That Sell

Posted: May 27, 2008
Each year, public relations professionals and industry brands are carefully constructing pitches to describe a product to editors and the media in a way that will vividly illustrate the look and feel of it and immediately prompt a response in return. As with previous years, there are always key buzz words being used, and Pierce Mattie Public Relations has developed a list of the product descriptors best used to describe, pitch and sell your product in the lifestyle, beauty and fashion industries.

 1. Consumers continue to lead stressful, busy lives; positioning your product as one that will provide peace and relaxation will continue to help it reach your desired target. Buzz words being used: Renewal, refreshing, nourishing, invigorating, effortless, rejuvenating.

2. Products that appear backed by science are also still being sought out. Buzz words being used to convey this: Revolutionary, propriety formula/blend, innovative, potent, patented, nutraceutical, botaniceutical.

3. While hype is often looked at with skepticism, consumers still seek a results-driven miracle product. Buzz words being used: Dramatic, exponentially, spectacular, results within minutes/hours/days.

4. As our economy doesn’t show signs of springing back to life anytime soon, consumers are looking for a way to stretch their dollar. Buzz words being used: Value, versatile, blend of function & fashion, functional.