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SpongeTech Delivery Systems, Inc. announced that it will begin advertising on SIRIUS XM Radio's "The Howard Stern Radio Show" and the "Mad Dog Radio Show." The company currently markets a line of reusable cleaning products for household use, including pet care, and is exploring additional applications for the technology—such as foaming bath sponges for children.
"For decades, both Howard Stern and Chris Russo [host of "Mad Dog Radio show] have enjoyed outstanding track records bringing success to various products they have advertised to their loyal audiences," said Steven Moskowitz, COO, SpongeTech. "With their support, as well as that of SIRIUS Satellite Radio and its subscribers, I believe that this campaign will be an effective way for SpongeTech to better familiarize their audiences to our brand, encourage them to try our products and experience our value."
The company's sponges are configured with an outer contact layer and an inner matrix, the latter of which comes pre-loaded with specially formulated soaps and wax that are released when the sponge is wetted and applied to a surface with minimal pressure.