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You Can Lead a Woman to Nutricosmetics and Cosmeceuticals, But Will She Try Them?

By: Alisa Marie Beyer, The Benchmarking Company
Posted: November 5, 2008, from the November 2008 issue of GCI Magazine.

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Women don’t expect to wait long for these results, with little variation between the expected length of time they expect a cosmeceutical or a nutricosmetic to show visible results. Eighty-four percent of women expect to reap the benefits of using a cosmeceutical product in two weeks to one month, while 80% of all women expect a nutricosmetic product to show its benefits between two weeks to one month.

The expectations are high for nutricosmetics and cosmeceuticals, as is the skepticism. Success will be measured not in industry buzz or initial acceptance but in long term sales stamina.

Alisa Marie Beyer is CEO of The Benchmarking Company (TBC), a research and branding firm focused exclusively on the beauty industry. TBC’s women-only, permission-based Pink Panel provides beauty consumer data for the award-winning Pink Report, the quarterly research report that reveals what consumers of female beauty products want, what they’ll buy and why. E-mail: alisa@benchmarkingco.com; www.benchmarkingco.com