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Giving Back and the Green Thumb

By: Sara Mason
Posted: November 21, 2008, from the December 2008 issue of GCI Magazine.

Afterglow uses superfine pigments to transform mineral powder into a versatile cosmetic product for a diverse range of skin colors.

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Bioactive botanical ingredients and blends will become more pervasive as the natural and organic market matures. Afterglow’s line avoids using pearlizing ingredients in foundations that tend to have an unflattering, chalky finish and infuses mineral cosmetics with certified organic antioxidants such as organic pomegranate and grape seed extract, jojoba oil, minerals and vitamin E.

The brand will launch its own organic pencil eye liners, pencil lip liners and gloss before the end of the year. With each new launch, the brand produces a wide range of products for women of every color. “We don’t target ethnic groups specifically but rather put our product out for all women to enjoy,” says Kristin Adams, founder, Afterglow. “The focus of our line is health and fashion, which appeals to all women, regardless of their color.” The brand does, however, constantly have to distinguish Afterglow from other products, because ingredients that cause undesirable finish on deeper skin tones are not immediately evident.

The skin care results, plain and simple, are also what make Sue Devitt Beauty products unique. International makeup artist Sue Devitt developed her line by combining skin care technology to offer women around the globe the cosmetic colors and textures that provide results. Her formulations are available in the U.S., U.K. and Canada.

Editor’s note: For more on Sue Devitt, read the “Added Value: Focal Point Q&A” in the November 2008 online issue. For more about ethnic color cosmetics, read “The Beauty of Color” in the December 2008 print issue of GCI magazine.