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Innovative Ways to Promote Your Products in a Tight Economy

By: Donna C. Barson
Posted: June 5, 2009, from the June 2009 issue of GCI Magazine.

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Even though times are tough, your customers will stay true to your brand as long as you evolve with them. Ensure that your products are accessible and are meeting consumers’ continuing needs and your base of consumers will, as will hopefully the economy, grow.

Donna C. Barson, MBA, heads Barson Marketing, Inc., a marketing strategy, research and business consultancy in the personal care industry. For information about Barson Marketing and its proprietary tracking method for this industry, e-mail, or call 732-446-3662.