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Marketing Matters: Hold the Eulogies

By: Donna C. Barson, MBA
Posted: December 5, 2006, from the December 2006 issue of GCI Magazine.

page 4 of 4

So what’s the bottom line? What’s to be gained from all this? Jump or not?

The answer is that savvy marketers cannot, must not and should not put all their eggs into one basket. As I stressed during my HBA presentation in September in New York, an integrated marketing approach works best. Certainly, marketers should investigate and employ new techniques, but don’t fall in love with them at the expense of the old faithfuls.

Otherwise, it could be your funeral.