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Building Social Media Platforms for Growing Brands

By: Heather Smith
Posted: July 6, 2009, from the July 2009 issue of GCI Magazine.

page 6 of 6

Don’t get carried away with stats, but do track analytics to gauge success of campaigns. There are many tools and applications for each social media medium (from Google analytics to Hoot Suite, to obtain metrics and gauge the ROI of everything you do. Everything online is trackable.

Be relentless in scheduling time to be online, and, based on the time you have to devote, set realistic expectations. Give yourself a break—this is still a fairly new and exploding area. You won’t get everything exactly the way you want it the first time. Know that every social media medium is customizable and that you can easily change or redesign anything based on your tactics and strategy.

It is evident that social media has become a consumer expectation. Brands that fail to embark on a social media campaign do so at their own peril. Now that you are onboard and ready to go, just hold on for a wild ride.

Heather Smith is the founder of Lady Luxe Inc., a social media, branding and product development firm based in Boulder, Colorado. She is passionate about her clients’ new product launches, creating a buzz and going viral in the digital world. She can be followed on Twitter@peaceloveluxe.