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Twittering from the Field and the Bench

By: Pierce Mattie
Posted: July 6, 2009, from the July 2009 issue of GCI Magazine.

page 5 of 5

Balancing the right and most appropriate mix will help keep you on-point so that your branding strategies online and off are succinct. To gain, increase and sustain Twitter followers, provide tweets that are of value, so the previous points should prove beneficial to get you on the road to twittering. Some suggested Twitterers to follow are: @CosmoProf, @BellaLucce, @thebeautybrains, @ScandleCandle and @BehindtheBrand.

It can be very gratifying to have a thought, tweet about it and see the response. And it’s not always about praise, but it’s advantageous to avoid working in a vacuum.

Pierce Mattie is the CEO of Pierce Mattie Public Relations, Inc., which was recently honored with Inc. magazine’s fastest-growing private companies in America Inc. 5000 award. For the past decade, he has represented top beauty brands in the industry, from mass-market to prestige. Mattie heads up the new business for the organization, and is always on the hunt for brands to represent that are unique, innovative and, most of all, packed with a good story.