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Marketing Matters: Values Shape Purchasing Styles

By: Liz Grubow
Posted: March 5, 2007, from the March 2007 issue of GCI Magazine.

page 4 of 4

Just as rituals and values differ between countries and cultures, bath and body products do as well. To best capitalize on a specific market in Latin America or in Asia, it is vital to remain cognizant of the underlying perceptions and cultural differences that consumers bring with them to the retail counter, the mass marketer or the direct sales appointment.

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