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The Spirit of the Brand

By: Jeff Falk
Posted: April 2, 2007

page 4 of 4

P-C G: To perfume a cosmetic product is not an easy job. Aside from dealing with technically complex bases that are hard to mask (the natural smell of some active ingredients is very fishy or fat-nutty), stability issues (sun products) or even color change, the fragrance in a cosmetic is also an olfactive challenge.

Making the right perfume for skin care means understanding the target—men/women, elderly consumers or young skin with acne problems; enhancing the active ingredients within the products—a cucumber fragrance for a cucumber extract, a fresh fruity smell for a cream with fruit acids; and translating the efficacy of the product. It has to smell good and be a pleasure product, but has to be efficacious in the first place.

Read “Fragrance Trends 2007” at www.GCImagazine.com. Bell Flavors & Fragrances explores the top 10 flavor and fragrance trends for 2007, with a breakdown of each of these hot tastes and scents. Bell also reports on products to serve what it terms super healthy consumers—those interested in organics, allergen-free and all natural, health-conscious products.

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