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Emotional Packaging

By: Jeff Falk
Posted: May 3, 2007, from the May 2007 issue of GCI Magazine.

page 5 of 5

“I think every fragrance should be treated as unique,” said Bloom. “There are gorgeous bottles made every year. You never know what fragrance is going to become a classic—that’s a crap shoot. If it’s a very successful fragrance, the package follows suit.”