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Putting the O in SEO

By: Lisa Doyle
Posted: February 2, 2010, from the February 2010 issue of GCI Magazine.

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Additionally, most companies contract with an SEO consultant on a long-term basis, as the consultant can continually improve their rankings as the Web sites evolve. “Month to month, we improve and build links on their sites,” says Strain-Seymour. “We will get a company ranked really well among certain terms, and then we will switch to work on other terms. Then as it adds products, we improve the SEO for these new terms as well.”

The cost of contracting with an SEO consultant long-term can range anywhere from $1,500 per month with a smaller firm offering fewer services to up to $15,000 per month for a full-service SEO and Web marketing operation. The decision of how—and how much—to invest is up to each company, but Strain-Seymour offers a tip to get your money’s worth: “Find out how many hours the consultants expect to do per month. The figure should work out to $75 per hour on the low end to $250 per hour on the high end.”

Lisa Doyle was formerly the associate editor of GCI magazine and is a freelance writer in the Chicago area. Her work has appeared in Skin Inc. magazine, Salon Today, America’s Best, Renew and Modern Salon.