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By: Steve Herman
Posted: March 3, 2010, from the March 2010 issue of GCI Magazine.
page 4 of 4
The image analyzer doesn’t replace other clinical tests, but it is the most visually powerful depiction of many common skin conditions. Placing a basic model on a cosmetic counter allows a consumer to see in vivid detail the effects of sun and the ravages of time, and certainly motivates the sales of treatment regimens. The ability to produce before-and-after images is a tremendous marketing tool. The analysis is noninvasive, yields quick results and can detect conditions invisible to the naked eye.
Thanks to Francis Friscia of IRSI and Raj Chhibber and Shefali Sharma of BrighTex Bio-Photonics for providing valuable information, images and analysis with the Clarity Pro.
Steve Herman is president of Diffusion LLC, a consulting company specializing in regulatory issues, intellectual property, and technology development and transfer. He is a principal in PJS Partners, offering formulation, marketing and technology solutions for the personal care and fragrance industry. He is an adjunct professor in the Fairleigh Dickinson University Masters in Cosmetic Science program and is a Fellow in the Society of Cosmetic Chemists.