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NYU Students Win L'Oréal USA Brandstorm Competition

Posted: April 15, 2010

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Created in 1993, L’Oréal Brandstorm challenges students to develop a new product line for one of L’Oréal’s brands, as well as a fully integrated marketing plan and launch campaign for the products they develop. The game requires students to analyze current market conditions, from styling trends to spending habits, in order to identify niche opportunities for their products.

About L’Oréal’s Business Games

The games inject the company’s innovative approach to reinforcing its strong business model, excellent employment opportunities and global standards as a good corporate citizen to attract students studying to become marketing executives.