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AutoMotionTV, a provider of video technology solutions, unveiled a new product marketing application for Apple’s mobile devices designed to provide a fast, cost-effective platform for beauty brand owners to deliver their product lines into the hands of mobile-device users.
According to the company, mobile development costs, unpredictable time lines and rigorous approval processes have hindered beauty brands from creating their own mobile applications. AutoMotionTV’s media-based content publishing platform (launched April 28, 2010) allows brands to create and deliver their product experiences through a custom-built mobile app. Product videos, pictures, 360-spins and specifications can be utilized to create an immersive, interactive and customized user experience.
“Our new technology allows consumers to experience cosmetic products in the palm of their hands,” said Ben Anderson, president, AutoMotionTV. “With the ability to touch, spin and interact with the content, we have created an entirely new way for consumers to immerse themselves in a manufacturer’s product offerings.”
AutoMotionTV’s turnkey solution allows mobile app creation within days, includes end-to-end support, and features a flat rate cost structure. In addition, the architecture of the system allows brands to update product media in real time, allowing them to simply push the new content to users, without having to re-develop or update the app.