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P&G Marketing Features Consumer Interaction

Posted: May 27, 2010

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Another P&G brand, Gillette Fusion ProGlide, also debuted an interactive marketing effort, its Ultimate Summer Job contest. Gillette is searching for two passionate and charismatic individuals to crisscross the continent this summer to visit s places and events, turning guys who are skeptics about the new Gillette Fusion ProGlide razor and Gillette Fusion ProSeries skin care products into believers.

Interested applicants are invited to submit a video application to that showcases their creativity, magnetism and ability to share with guys the benefits of Gillette's new Fusion ProGlide razor and how it turns shaving into gliding. Winners will be awarded by a panel of celebrity judges during a June 15, 2010, professional sport-style draft event in New York City.

"We've already seen that the surest way to turn guys into believers of our new Gillette Fusion ProGlide razor is simply by having them try it," said Eugene Barbato, marketing director, P&G Male Grooming. "Our Ultimate Summer Job contest will give two lucky individuals the opportunity to put their power of persuasion to the test to encourage as many guys as possible to try Gillette Fusion ProGlide for themselves."

The two contest winners will act as Gillette Fusion ProGlide Ambassadors and travel across North America from July 1–August 15, 2010, in a custom Fusion ProGlide van, appearing at major sporting and entertainment events, meeting sports stars and local celebrities and appearing on nationally syndicated talk shows. The winners will gain behind-the-scenes access while spreading the word about the new razor. Their experience will be captured on YouTube and in a lively blog with photography, video and interactive features.

For full contest rules and information, and to enter, visit