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Marketing Matters: Beyond the Moon

By: Donna C. Barson
Posted: September 6, 2007

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Marketing a product as natural poses a huge challenge. While there are still problems to be worked out—the standard definition of natural, the shortened shelf life of natural products due to current limitations of natural preservatives—the wise marketer should move onto the natural stage now before it gets so crowded they aren’t noticed.

It would be the natural thing to do.
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