GCI Magazine

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New in Marketing

Jan 05, 2017 | 01:32 PM CST

"Big Shot" Beauty Influencers Partner with Maybelline New York

Together, Gutierrez and Mitchell have 5.2 million Instagram followers and over 2 million YouTube subscribers.

Jan 03, 2017 | 03:46 PM CST

So, You Want to Build Your Own Beauty Brand

By: Lisa Kovner, Kovner Associates

5 questions to ask before you get started.

Jan 03, 2017 | 03:10 PM CST

Survey: How Millennials Purchase Makeup in the Digital Age

By: Krista McAulay, Beauty Squad Marketing Manager…

The power of influencers, the enduring appeal of brick-and-mortar shopping and the importance of tutorials.

Dec 21, 2016 | 02:55 PM CST

North American Consumer Trends for 2017

Consumers are constantly on the lookout for what is bright, shiny and new. This often results in new and unique ways of shopping and interacting with brands.

Dec 20, 2016 | 02:08 PM CST

Influencer Marketing Trends for 2017

According to a recent adweek.com article, 2017 could see influencer marketing taken to a whole new level.

Aug 31, 2016 | 05:11 PM CDT

The Beauty20 Awards Shortlist is Finally Here

After hundreds of exceptional submissions, hours of judging and weeks of waiting, the consumer choice #beauty20 Awards 2016 shortlist is ready.

Aug 26, 2016 | 02:06 PM CDT

Vivel Celebrates Skin-deep Beauty; Challenges Stereotypes

The company recently unveiled its 'Ab Samjhauta Nahin' brand campaign introducing a fresh, nuanced perspective of self-confidence that personifies the modern woman and celebrates equality

Jul 29, 2016 | 09:41 AM CDT

Frog Bottles Leap to Educate About Sustainability

British Columbia-based Taslie Skin Care has found an innovative way to begin an eco-friendly conversation with young children: by using frogs.

Jun 28, 2016 | 02:17 PM CDT

Roark Capital Group Invests in Best Blowout Brand

Buttercup blow dryer

The Atlanta-based private equity firm announced that there is interest in the innovative brand, Drybar and made investments towards the company.

Jun 23, 2016 | 04:28 PM CDT

Aussie Announces the Sponsorship of Two U.S. Athletes for the 2016 Olympics

April Ross and Jennifer Kessy

The athletes will be featured in marketing and advertising campaigns leading up to the games to show the brand’s values and positive messaging.