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The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.
P&G accepted Coty's offer of $12.5 billion to merge 43 P&G beauty brands with Coty.
Beauty blogging is a serious business. Shana Starr from LFPR talks about how to make sure your product aligns with the blogger’s look, feel and more.
L’Oréal USA partners with mobile platform PowaTag designed to to deepen consumer engagement with brands and transform any consumer touch point to eCommerce; brand seeks to merge the online and offline worlds of its customers.
Collection created in collaboration with Anthony Vaccarello scheduled to launch in October 2015.
Featuring high-level technical presentations and hands-on practical workshops, the June 2015 C&T Summit provides an experiential learning environment, aiming to transfer knowledge through participation.
Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.
Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.
Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.
What to keep in mind when designing packaging for each generation of consumer.