Marketing Sponsored by
Less centralized, company saw its efficiencies and processes improved, and a stronger focus on its 10 core countries has been established; customer base grew by more than 25%, while marketing costs were reduced by 33%.
More than 300 award entries across 10 categories were received from brands.
The NPD Group presented its 2014 Review of U.S. and Global Beauty Sales at the “Hot Off The Press” Event; report shows that today's consumers are seeking experiences, challenging the beauty industry to go beyond the products to fulfill the sense of experience.
Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.
A look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.
Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.
Regardless of industry, consumers want products that are effective, that create new value, that match their own values and an experience that is fun, informative and simple.
Influence on color and beauty trends comes from a myriad of places and factors. Find out what’s hot and why for color in spring/summer 2015.
Actress called embodiment of the hair care brand's values and noted for her sensitivity to fashion trends and professional relationship with hairdressers.
Designed to facilitate one-on-one introductions of innovative and unique brands to forward-thinking retailers, Discover Beauty program now accepting submissions for consideration for the 2015 event.