GCI Magazine

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New in Marketing

May 23, 2017 | 04:41 PM CDT

in-cosmetics North America to Debut Marketing-Focused Program

“In North America, around 70% of the decisions relating to cosmetic ingredient purchasing are influenced by marketers, rather than scientists."

May 22, 2017 | 12:40 PM CDT

Mary Kay's New Campaign Takes a Stand Against Domestic Violence

“As a company created by a woman, for women, it’s no secret that Mary Kay is dedicated to enriching the lives of women around the world."

May 12, 2017 | 04:38 PM CDT

Five Key Social Selling Tips from the 2017 WWD Digital Beauty Forum

By: Nicole Beckley

Brands looking to boost social reach, should keep the following five takeaways in mind.

May 08, 2017 | 11:02 AM CDT

Rituals Provides Shoppers with Zen-Like Retail Experience

"The brand intends to continue providing New Yorkers with creative respites from their hectic days, encouraging them to slow down, live soulfully breathe easy and take a break.”

May 02, 2017 | 10:02 AM CDT

Beauty Marketing: Globalizing Trust

By: Sourabh Sharma, Fig or out

Word of mouth rules, whatever the language. Marketers face a challenge in translating the definition of beauty across cultures, and digital and social media platforms further call into question the globalized nature of brands.

Apr 10, 2017 | 10:20 AM CDT

Brand v. Branding

By: Lisa Kovner, Kovner & Company

An understanding that you’re not creating a brand or even a product, you’re creating a community of passionate devotees. You won’t enjoy ROI until you’ve invested in ROR (Return On Relationship).

Feb 28, 2017 | 11:48 AM CST

Is Beauty Really Being Disrupted?

By: Jeb Gleason-Allured

Over the last decade the internet and social media have rewritten the transparency rules for brands and retailers, while also removing traditional barriers to entry for startup companies.

Feb 28, 2017 | 11:10 AM CST

If I Had to Do It Over: Defining Your Brand Story

By: Ada S. Polla, Alchimie Forever

Advice, from experts who’ve been there, on how to craft a brand story that will resonate with the consumer.

Feb 28, 2017 | 10:49 AM CST

Beauty is Her Beat

By: Denise Herich, The Benchmarking Company

Inside the hearts and minds of the beauty enthusiast.