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Twitter parties and Instagram chats can give your brand wide reach and consumer engagement for beauty brands.
When you're faced with a claim against one of your products, it not only means a consumer was negatively affected—it can also mean immeasurable damage to your brand name.
TABS Group 2015 U.S. Cosmetic Study indicates millennials do matter. They’re the heaviest buyers of beauty products.
Lord & Taylor is hosting its first Charity Day of 2016 on January 16 to benefit the Look Good Feel Better beauty charitable program.
Award is presented to professional cosmetics who are viewed as impulse drivers within the sector.
Company pledges to donate $1 in the name of Beautiful Friends of TBC for every individual who clicks to read dedicated newsletter.
The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.
P&G accepted Coty's offer of $12.5 billion to merge 43 P&G beauty brands with Coty.
Beauty blogging is a serious business. Shana Starr from LFPR talks about how to make sure your product aligns with the blogger’s look, feel and more.
L’Oréal USA partners with mobile platform PowaTag designed to to deepen consumer engagement with brands and transform any consumer touch point to eCommerce; brand seeks to merge the online and offline worlds of its customers.