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The diverse beauty space grew nine times in 2016 over what it was in 2015. The space has garnered over 740 million views, 7,000 channels, 21,000 videos and 1 million Facebook shares
The report goes on to say that “brands must do more than just sell. They have to prove they want you as a customer. They have to prove it every step of the journey.”
Together, Gutierrez and Mitchell have 5.2 million Instagram followers and over 2 million YouTube subscribers.
5 questions to ask before you get started.
The power of influencers, the enduring appeal of brick-and-mortar shopping and the importance of tutorials.
Consumers are constantly on the lookout for what is bright, shiny and new. This often results in new and unique ways of shopping and interacting with brands.
According to a recent adweek.com article, 2017 could see influencer marketing taken to a whole new level.
After hundreds of exceptional submissions, hours of judging and weeks of waiting, the consumer choice #beauty20 Awards 2016 shortlist is ready.
The company recently unveiled its 'Ab Samjhauta Nahin' brand campaign introducing a fresh, nuanced perspective of self-confidence that personifies the modern woman and celebrates equality
British Columbia-based Taslie Skin Care has found an innovative way to begin an eco-friendly conversation with young children: by using frogs.