New in Marketing
May 24, 2013 | 03:07 PM CDT
Humanizing the Online Experience
By: Cindy Engstrom
More online shopping means less chance for that personal interaction that beauty brands so often rely on, but it doesn't have to mean there aren't ways to still build and maintain that kind of relationship with loyal customers.
May 24, 2013 | 10:29 AM CDT
Target Expanding Its Beauty Concierge Program to California, D.C., More
Target is helping its beauty-shopping customers find products that are the right fit through its Beauty Concierge service, which is expanding to stores in California, as well as in the Washington D.C. and Minneapolis areas.
May 24, 2013 | 10:25 AM CDT
Vaseline Targets Busy Moms with New Campaign
Aiming to attract time-crunched moms, Unilever beauty brand Vaseline has launched a new marketing campaign for its Spray & Go Moisturizer.
May 23, 2013 | 04:56 PM CDT
Sampling for Better Beauty at the 2013 Cosmoprof North America
By: Abby Penning
The 2013 edition of Cosmoprof North America (CPNA), taking place July 14–16, 2013, at Mandalay Bay in Las Vegas, is featuring a beauty sampling pavilion called Beautique. Located on the main show floor, the Beautique pavilion will be a one-stop beauty shop for attendees who are looking to pick up deluxe-sized samples, including cosmetic, skin care, nails, hair care and other beauty products.
May 23, 2013 | 01:32 PM CDT
L'Oréal Creates Scientific Advisory Board
The board's mission will be to bring unexpected ideas pertaining to L'Oréal's research fields of interest in order to prepare for the future through the exploration of emerging scientific and technological domains.
May 23, 2013 | 12:58 PM CDT
UEBT Reflects on Ethical Beauty Sourcing for International Day for Biodiversity
To commemorate the International Day for Biodiversity, May 22, 2013, the Union for Ethical BioTrade (UEBT) has published the report of this year’s Beauty of Sourcing with Respect Conference, which focused on how biodiversity is reshaping the beauty industry.
May 23, 2013 | 12:56 PM CDT
H2O Plus Extends Its Deal with Disney
Through the new deal, H2O Plus products will now also be available at Hong Kong Disneyland Resort, Disneyland Resort Paris and Aulani, a Disney Resort & Spa in Ko Olina, Hawaii.
May 23, 2013 | 12:54 PM CDT
CoverGirl Catches Fire with New Movie Partnership
The beauty brand is working on the upcoming film The Hunger Games: Catching Fire, donating products and collaborating with the crew and cast.
May 23, 2013 | 12:50 PM CDT
Website Debuts New Daily Beauty Product Reviews
Beauty365 is a new offering from the Daily Glow website that aims to offer a new beauty product review each day of the year, joining its more than 200 current product reviews.
May 23, 2013 | 12:26 PM CDT
Beauty at Bed, Bath & Beyond—Kline Looks at Possible Growth
Kline association Donna Barson writes that the home retailer is becoming more aggressive with its presence in the beauty marketplace since its acquisition of the Harmon health and beauty chain in 2002.