GCI Magazine

Marketing Sponsored by

New in Marketing

Jun 28, 2016 | 02:17 PM CDT

Roark Capital Group Invests in Best Blowout Brand

Buttercup blow dryer

The Atlanta-based private equity firm announced that there is interest in the innovative brand, Drybar and made investments towards the company.

Jun 23, 2016 | 04:28 PM CDT

Aussie Announces the Sponsorship of Two U.S. Athletes for the 2016 Olympics

April Ross and Jennifer Kessy

The athletes will be featured in marketing and advertising campaigns leading up to the games to show the brand’s values and positive messaging.

Jun 14, 2016 | 02:01 PM CDT

Marchesa Co-founder Georgina Chapman Honored as Latest Heroine in Film Series

Georgina Chapman

Chapman, who also serves as a global ambassador for the Magic Bus Foundation, was picked as the modern-day heroine for Moroccanoil’s Inspired By Women short film series.

Jun 08, 2016 | 10:19 AM CDT

Kristen Bell Encourages Sunscreen Awareness

Kristen Bell

The summer heat is just beginning and Kristen Bell wants to inspire moms to talk about the importance of sunscreen to their children. Neutrogena’s 2016 Choose Skin Health Campaign is airing a comedic and serious video about the necessary attention of skin care.

May 13, 2016 | 04:06 PM CDT

Cosmoprof Selects FTL Moda NYFW for Make Up Room

The Make Up Room

FTL Moda NYFW will produce the two-day presentations for Cosmopack NY. They will highlight the connection between beauty products and the makeup artists working backstage from runways to top prints.

May 13, 2016 | 08:58 AM CDT

Coppertone Shows the Sunny Side of Snow

Brittany Snow: New Face of Coppertone

The new face of Coppertone CLEARLYSheer, actress Brittany Snow helps the brand take a fun approach with consumers when talking about the importance of using sunscreen.

Feb 23, 2016 | 04:57 PM CST

Don’t Be Tardy for the Twitter Party

By: Ron Robinson, BeautyStat

Twitter parties and Instagram chats can give your brand wide reach and consumer engagement for beauty brands.

Jan 26, 2016 | 04:26 PM CST

Millennial Women Buyers Reign in Cosmetics Market

Millennial Women Buyers

TABS Group 2015 U.S. Cosmetic Study indicates millennials do matter. They’re the heaviest buyers of beauty products.

Jan 15, 2016 | 09:17 AM CST

Retailer Enhances the Beauty of Charity

Lord & Taylor is hosting its first Charity Day of 2016 on January 16 to benefit the Look Good Feel Better beauty charitable program.