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Feb 28, 2017 | 11:48 AM CST

Is Beauty Really Being Disrupted?

By: Jeb Gleason-Allured

Over the last decade the internet and social media have rewritten the transparency rules for brands and retailers, while also removing traditional barriers to entry for startup companies.

Feb 28, 2017 | 11:10 AM CST

If I Had to Do It Over: Defining Your Brand Story

By: Ada S. Polla, Alchimie Forever

Advice, from experts who’ve been there, on how to craft a brand story that will resonate with the consumer.

Feb 28, 2017 | 10:49 AM CST

Beauty is Her Beat

By: Denise Herich, The Benchmarking Company

Inside the hearts and minds of the beauty enthusiast.

Feb 13, 2017 | 03:11 PM CST

Why Brands Should Pay Attention to YouTube's Diverse Beauty Space

The diverse beauty space grew nine times in 2016 over what it was in 2015. The space has garnered over 740 million views, 7,000 channels, 21,000 videos and 1 million Facebook shares

Jan 26, 2017 | 04:12 PM CST

Study: 89% of Consumers are Loyal to Brands with Similar Beliefs

The report goes on to say that “brands must do more than just sell. They have to prove they want you as a customer. They have to prove it every step of the journey.”

Jan 05, 2017 | 01:32 PM CST

"Big Shot" Beauty Influencers Partner with Maybelline New York

Together, Gutierrez and Mitchell have 5.2 million Instagram followers and over 2 million YouTube subscribers.

Jan 03, 2017 | 03:46 PM CST

So, You Want to Build Your Own Beauty Brand

By: Lisa Kovner, Kovner Associates

5 questions to ask before you get started.

Jan 03, 2017 | 03:10 PM CST

Survey: How Millennials Purchase Makeup in the Digital Age

By: Krista McAulay, Beauty Squad Marketing Manager…

The power of influencers, the enduring appeal of brick-and-mortar shopping and the importance of tutorials.

Dec 21, 2016 | 02:55 PM CST

North American Consumer Trends for 2017

Consumers are constantly on the lookout for what is bright, shiny and new. This often results in new and unique ways of shopping and interacting with brands.

Dec 20, 2016 | 02:08 PM CST

Influencer Marketing Trends for 2017

According to a recent adweek.com article, 2017 could see influencer marketing taken to a whole new level.