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Over the last decade the internet and social media have rewritten the transparency rules for brands and retailers, while also removing traditional barriers to entry for startup companies.
Advice, from experts who’ve been there, on how to craft a brand story that will resonate with the consumer.
Inside the hearts and minds of the beauty enthusiast.
The diverse beauty space grew nine times in 2016 over what it was in 2015. The space has garnered over 740 million views, 7,000 channels, 21,000 videos and 1 million Facebook shares
The report goes on to say that “brands must do more than just sell. They have to prove they want you as a customer. They have to prove it every step of the journey.”
Together, Gutierrez and Mitchell have 5.2 million Instagram followers and over 2 million YouTube subscribers.
5 questions to ask before you get started.
The power of influencers, the enduring appeal of brick-and-mortar shopping and the importance of tutorials.
Consumers are constantly on the lookout for what is bright, shiny and new. This often results in new and unique ways of shopping and interacting with brands.
According to a recent adweek.com article, 2017 could see influencer marketing taken to a whole new level.