GCI Magazine

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New in Marketing

Sep 11, 2017 | 03:28 PM CDT

Blog, Bye: Could This be the End of Beauty Blogs as We Know It?

The question remains, will what is now used to promote a blogger's content slowly turn into the blog itself?

Sep 07, 2017 | 11:07 PM CDT

Covergirl Adds 9 Influencers to Its Beauty Squad

"By featuring curated beauty looks designed by influencers on our display offerings, we bridge the online/offline gap to solve a key consumer challenge."

Aug 31, 2017 | 03:40 PM CDT

Age Doesn’t Tell the Whole Story

By: Sara Jones, DewGibbons + Partners

From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.

Aug 31, 2017 | 03:26 PM CDT

Boost Your Sampling with Hotel Amenities

By: Nikola Cline, Brandettes

How to create a program that builds big brand equity.

Aug 30, 2017 | 02:17 PM CDT

Think Like a Shieldmaiden If You Want Your Beauty Startup to Succeed

By: Alisa Marie Beyer, founder of Coastal Salt & S…

The sexy side of starting a business usually gets all the glory, but it’s how entrepreneurs react to hardship that makes the difference between beauty success and industry failure. Every new company we start is a battle, and most of us believe we are going to win each and every one.

Aug 18, 2017 | 11:19 AM CDT

Dr. Pimple Popper Squeezes Viral Marketing Into Esthetics

Dr. Pimple Popper Sandra Lee
By: Brooke Schleehauf

Although she is better known as Dr. Pimple Popper, Sandra Lee, M.D., uses her skills as a dermatologist to share videos on social media of blackhead extractions and cyst removals to market and build her brand. Read more for an exclusive interview with the "pimple popper" herself.

Aug 17, 2017 | 03:24 PM CDT

5 Things to Know About the Future of AR Beauty

By: Audrey Latimer

Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.

Aug 15, 2017 | 10:06 AM CDT

[podcast] The Ugly Truth About Cosmetic Marketing

Woman in lipstick and towel thinking
By: Brooke Schleehauf

Paraben-free—a marketing term that helped to propel consumer fear of ingredients such as preservatives and sulfates. Rob Ross-Fichtner, of Focal Point Research Inc., shared in an exclusive interview how this movement toward misinformation started, how groups perpetuating consumer mistrust responded and where the industry goes from here.

Jul 06, 2017 | 04:47 PM CDT

[video] Rituals Debuts New VR Experience in Stores

Customers are invited to watch the video while receiving a mini treatment including the scent and feel of the authentic world of Hammam.

Jul 05, 2017 | 11:33 AM CDT

Influencer Marketing Strategies for Indie, Mass and Luxury Brands

By: Sourabh Sharma, Fig or out, and Trina Albus, M…

How to drive conversion among the frivolous millennials and tech savvy boomers.