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At a Cosmprof North America panel hosted by GCI editor in chief Jeff Falk, marketing experts will discuss the importance of brand history in order to connect with consumers.
Over the coming weeks, fans who engage with the campaign via social media will have the opportunity to guess the details/location of the yet to be disclosed stunt for the chance to be on location for the shoot.
Pratt Institute's 2014 Art of Packaging Gala is set to be held May 6, 2014, at The University Club of New York, recognizing the work of Mary Kay Inc. and being hosted by Inside Edition's Deborah Norville.
In his new role, Yadim will provide artistic vision for Maybelline New York makeup and become the voice of the brand to consumers, press and industry influencers.
SK-II skin counselors will be on hand at the studios to provide consumers with information on the brand and products, complimentary Beauty Imaging System skin consultations, interactive product testing and takeaway SK-II products samples.
The new consumer-focused strategy will be a significant step-change in the Cetaphil brand's marketing efforts, which have historically relied primarily on dermatologist recommendations to patients.
P&G Beauty & Grooming is teaming up with LinkedIn for a three-stop tour of U.S. college campuses where they will offer products and makeovers to help job-seeking students look their professional best.
Fey's endorsement will span the entire Garnier Ultra-Lift skin care line.
Dunn will make her Maybelline New York debut in print and television advertising campaigns in April 2014.
Soto will be featured in print and TV ads for the Garnier Nutrisse Ultra Color Series.