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More online shopping means less chance for that personal interaction that beauty brands so often rely on, but it doesn't have to mean there aren't ways to still build and maintain that kind of relationship with loyal customers.
Target is helping its beauty-shopping customers find products that are the right fit through its Beauty Concierge service, which is expanding to stores in California, as well as in the Washington D.C. and Minneapolis areas.
Aiming to attract time-crunched moms, Unilever beauty brand Vaseline has launched a new marketing campaign for its Spray & Go Moisturizer.
The 2013 edition of Cosmoprof North America (CPNA), taking place July 14–16, 2013, at Mandalay Bay in Las Vegas, is featuring a beauty sampling pavilion called Beautique. Located on the main show floor, the Beautique pavilion will be a one-stop beauty shop for attendees who are looking to pick up deluxe-sized samples, including cosmetic, skin care, nails, hair care and other beauty products.
The board's mission will be to bring unexpected ideas pertaining to L'Oréal's research fields of interest in order to prepare for the future through the exploration of emerging scientific and technological domains.
To commemorate the International Day for Biodiversity, May 22, 2013, the Union for Ethical BioTrade (UEBT) has published the report of this year’s Beauty of Sourcing with Respect Conference, which focused on how biodiversity is reshaping the beauty industry.
Through the new deal, H2O Plus products will now also be available at Hong Kong Disneyland Resort, Disneyland Resort Paris and Aulani, a Disney Resort & Spa in Ko Olina, Hawaii.
The beauty brand is working on the upcoming film The Hunger Games: Catching Fire, donating products and collaborating with the crew and cast.
Beauty365 is a new offering from the Daily Glow website that aims to offer a new beauty product review each day of the year, joining its more than 200 current product reviews.
Kline association Donna Barson writes that the home retailer is becoming more aggressive with its presence in the beauty marketplace since its acquisition of the Harmon health and beauty chain in 2002.