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Traditionally, advent calendars have been associated with the confectionary space, and have often been targeted at younger consumers. However, this concept is expanding as innovation concepts traditionally found in food and drink migrate into the personal care space. Advent calendars within the beauty space are now gaining rapid traction as a seasonal "must-have" for consumers.
In addition to appearing in the brand's advertising campaigns, marketing programs and at public relations events, Caune will be an active participant in Elizabeth Arden's digital and social media platforms.
EGC Group notes consumers' expectations for seamless experiences from in-store to digital are on the rise; consumers report they're willing to pay more for great experiences with brands.
For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,
Nivea Men will have significant on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line.
When you get down to it, there is often a disconnect between what consumers want/need and what is sold to them and how.
Giving away free samples of products can actually be more beneficial than discounting.
E-mail marketing remains the most effective way to turn potential consumers into actual consumers.
Custom research can be a window into your target consumers’ worlds.
An obsession with beauty and image continues to propel makeup sales in Brazil; direct selling or relationships with local shops and salons among the keys to success.