GCI Magazine

Marketing Sponsored by

New in Marketing

Jul 06, 2017 | 04:47 PM CDT

[video] Rituals Debuts New VR Experience in Stores

Customers are invited to watch the video while receiving a mini treatment including the scent and feel of the authentic world of Hammam.

Jul 05, 2017 | 11:33 AM CDT

Influencer Marketing Strategies for Indie, Mass and Luxury Brands

By: Sourabh Sharma, Fig or out, and Trina Albus, M…

How to drive conversion among the frivolous millennials and tech savvy boomers.

Jul 05, 2017 | 10:24 AM CDT

Beauty Consumers of Every Age

By: Denise Herich, The Benchmarking Company

A close-up examination of the habits and attitudes of millennials, Gen Xers and baby boomers; part 1 of a 4-part series.

Jun 28, 2017 | 01:52 PM CDT

#Hairties: New Video Series to 'Open Up the Possibilities of Black Hair'

"We’re creating this message because this generation of black women–as a result of changes in technology and mass communication–play a bigger role in creating beauty standards, so we’re in position to shape how the next generation views their hair.”

Jun 22, 2017 | 03:57 PM CDT

[infographic] YouCam Apps Celebrates #NationalSelfieDay

"We continue to strive to deliver the best user experience and help selfie lovers around the world express themselves with a single tap on their mobile device.”

Jun 22, 2017 | 03:00 PM CDT

FIT Takes a Closer Look at the Future of Beauty

“We are experiencing a renaissance in which the consumer is transitioning from relying on brands for information to actually telling brands what they expect and need, ultimately providing brand direction.”

Jun 15, 2017 | 02:30 PM CDT

UPDATED: How Gaze-based Promotions Could Personalize AR Beauty

ModiFace has found that apps and mobile sites incorporating makeup video previews can lead to increased conversions of as much as 84%.

Jun 07, 2017 | 01:50 PM CDT

[video] Covergirl Wants to See Some PDA

"This campaign is a celebration of the many ways women use makeup to represent themselves – however, whenever, and wherever they choose."

May 23, 2017 | 04:41 PM CDT

in-cosmetics North America to Debut Marketing-Focused Program

“In North America, around 70% of the decisions relating to cosmetic ingredient purchasing are influenced by marketers, rather than scientists."

May 22, 2017 | 12:40 PM CDT

Mary Kay's New Campaign Takes a Stand Against Domestic Violence

“As a company created by a woman, for women, it’s no secret that Mary Kay is dedicated to enriching the lives of women around the world."