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Nivea Men will have significant on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line.
When you get down to it, there is often a disconnect between what consumers want/need and what is sold to them and how.
Giving away free samples of products can actually be more beneficial than discounting.
E-mail marketing remains the most effective way to turn potential consumers into actual consumers.
Custom research can be a window into your target consumers’ worlds.
An obsession with beauty and image continues to propel makeup sales in Brazil; direct selling or relationships with local shops and salons among the keys to success.
Mintel trends analysts Stacy Glasgow and Jenny Zegler discuss the four key U.S. consumer trends identified by Mintel as the most impactful for 2015—and what this will mean for both consumers and brands in the year ahead.
Kline report finds that multicultural beauty marketers are breaking boundaries between general and multicultural beauty.
When I was younger, I thought I knew everything, but as I got older, I realized there is more and more I didn’t know and I became more apt to readily admit this—but I do think the ability to recognize incongruities improves.
A case study of Laura Geller Beauty’s collaboration with social community and commerce company Blucarat.