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Mar 16, 2015 | 12:23 PM CDT
L’Oréal USA partners with mobile platform PowaTag designed to to deepen consumer engagement with brands and transform any consumer touch point to eCommerce; brand seeks to merge the online and offline worlds of its customers.
Mar 16, 2015 | 11:52 AM CDT
Collection created in collaboration with Anthony Vaccarello scheduled to launch in October 2015.
Mar 10, 2015 | 11:27 AM CDT
The Innovation Lab, a space outside San Francisco, houses a team that ideates, tests, experiments and learns; as new ideas surface, the Lab team will be responsible for sourcing, developing, evaluating, testing and eventually launching new offerings and technologies for shopping.
Mar 10, 2015 | 10:47 AM CDT
Featuring high-level technical presentations and hands-on practical workshops, the June 2015 C&T Summit provides an experiential learning environment, aiming to transfer knowledge through participation.
Mar 04, 2015 | 05:43 PM CST
By: Beth Cochran
Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.
Mar 04, 2015 | 05:33 PM CST
By: Denise Herich
Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.
Mar 04, 2015 | 05:29 PM CST
By: Scott Garrison and Sourabh Sharma
Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.
Mar 04, 2015 | 05:16 PM CST
By: Lisa Doyle
What to keep in mind when designing packaging for each generation of consumer.
Mar 04, 2015 | 05:13 PM CST
By: Jeff Falk
Messaging has to evolve, and brands themselves must be in a constant state of evolution—good, strong brands are living, breathing things.
Mar 02, 2015 | 12:44 PM CST
By: Candace Lee
Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?