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Jul 09, 2015 | 08:41 AM CDT

P&G Brands Acquired by Coty

P&G accepted Coty's offer of $12.5 billion to merge 43 P&G beauty brands with Coty.

Jun 30, 2015 | 02:38 PM CDT

Web Exclusive: Vetting Bloggers’ Impact in the Beauty Business

Beauty blogging is a serious business. Shana Starr from LFPR talks about how to make sure your product aligns with the blogger’s look, feel and more.

Mar 16, 2015 | 12:23 PM CDT

L'Oréal Partners on Ad to eCommerce Initiative

L’Oréal USA partners with mobile platform PowaTag designed to to deepen consumer engagement with brands and transform any consumer touch point to eCommerce; brand seeks to merge the online and offline worlds of its customers.

Mar 16, 2015 | 11:52 AM CDT

Lancôme Collaborating With Designer On Makeup Collection

Collection created in collaboration with Anthony Vaccarello scheduled to launch in October 2015.

Mar 10, 2015 | 11:27 AM CDT

Sephora Unveils Sephora Innovation Lab

The Innovation Lab, a space outside San Francisco, houses a team that ideates, tests, experiments and learns; as new ideas surface, the Lab team will be responsible for sourcing, developing, evaluating, testing and eventually launching new offerings and technologies for shopping.

Mar 10, 2015 | 10:47 AM CDT

Explore the Future of Product Development at C&T Summit

Featuring high-level technical presentations and hands-on practical workshops, the June 2015 C&T Summit provides an experiential learning environment, aiming to transfer knowledge through participation.

Mar 04, 2015 | 05:43 PM CST

How to Successfully Structure Your Marketing Foundation

By: Beth Cochran

Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.

Mar 04, 2015 | 05:33 PM CST

Beyond the Launch: Three Ways that Beauty Product Testing Breathes New Life into Mature SKUs

By: Denise Herich

Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.

Mar 04, 2015 | 05:29 PM CST

Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

By: Scott Garrison and Sourabh Sharma

Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.

Mar 04, 2015 | 05:16 PM CST

Form, Function or Fun?

By: Lisa Doyle

What to keep in mind when designing packaging for each generation of consumer.